Danny Rukasin & Brandon Goodman
Billie Eilish · FINNEAS · Bishop Briggs · BENEE
Danny Rukasin and Brandon Goodman managed Billie Eilish from age 13 through a decade of global success at Best Friends Music, running a bedroom-made, sibling-produced project without ever handing it to the conventional pop machine. Eilish and FINNEAS moved to Sandbox Entertainment in March 2025.
“They were never condescending to us ever — treating us like peers even though we were children at the time.”
They took on an unknown thirteen-year-old whose records were made by her brother in a bedroom in Highland Park, and the central management decision across the next ten years was to leave that intact. No outside hit-writing camps, no producer-of-the-moment, no repackaging. The team scaled around the artist instead of replacing her process with an industry one — which sounds obvious and is close to unheard of at that level of success.
Eilish and FINNEAS have both described the pair's defining trait as treating them as adults from the beginning: real information, real decisions, no managing-down of a teenage client. That is also a risk-management strategy. Artists who understood every decision at the time are the ones who don't repudiate them at twenty-five.
The relationship ran roughly a decade, through a run of number ones and a Spotify audience in the hundreds of millions, before Eilish and FINNEAS moved to Jason Owen's Sandbox Entertainment in March 2025. Best Friends continues with a roster including Bishop Briggs, BENEE, Mimi Webb and others.
Don't professionalise what's working
The moment something takes off, everyone will tell you to upgrade it — better studio, real producer, proper agency. Rukasin and Goodman spent a decade scaling the team around a bedroom operation and left the operation alone, because the bedroom was the product. Before you change any part of the process, write down why you think it worked. If the upgrade contradicts that sentence, don't.
Scale the team, not the artist
The default response to early traction is to professionalise the music — better rooms, bigger writers, known producers. Rukasin and Goodman professionalised everything around a bedroom operation and left the operation alone, because the bedroom was the product.